We've stopped trusting institutions and started trusting strangers | Rachel Botsman

TED

TED

17 min, 9 sec

An in-depth exploration of how trust has evolved from local to institutional and is now entering a distributed phase with technology playing a key role.

Summary

  • Trust is essential for society and is being transformed by technology, impacting how we connect with others and institutions.
  • BlaBlaCar is an example of a 'trust leap' where strangers share long car rides, relying on social profiles and reviews.
  • Trust is redefined as a confident relationship to the unknown, and three significant chapters of trust evolution are described: local, institutional, and distributed.
  • The blockchain technology exemplifies the shift to distributed trust, removing the need for intermediaries in transactions.
  • Platforms like Uber and Didi demonstrate the power of technology to create trust at a scale and in ways that were never possible before.

Chapter 1

Introduction to Trust

0:12 - 1 min, 0 sec

The speaker introduces the concept of trust, its fundamental importance, and the profound changes happening in how we trust.

  • Trust is a fundamental aspect of human interactions.
  • Modern technology is changing the way we trust strangers and institutions.
  • Examples of Airbnb, Bitcoin, and Tinder illustrate new forms of trust.

Chapter 2

BlaBlaCar and the Trust Leap

1:14 - 1 min, 14 sec

The speaker discusses BlaBlaCar, a carpooling service, as an example of a 'trust leap' where users rely on social cues to trust strangers.

  • BlaBlaCar pairs drivers and passengers for long-distance travel based on social profiles and reviews.
  • The service demonstrates a shift in trust, allowing strangers to share rides over average distances of 320 kilometers.
  • The key social identifier on BlaBlaCar is the amount of conversation passengers prefer, indicated by 'Bla' ratings.

Chapter 3

Visualizing Trust Leaps

2:52 - 46 sec

An interactive visualization exercise is conducted to help the audience understand the concept of trust leaps.

An interactive visualization exercise is conducted to help the audience understand the concept of trust leaps.

  • The audience is guided to visualize a gap between themselves and the unknown, which trust helps them to cross.
  • Trust enables individuals to embrace new experiences, such as online shopping or ride-sharing.

Chapter 4

Defining Trust

3:42 - 1 min, 19 sec

The speaker offers a personal definition of trust and its role in enabling connection and coping with uncertainty.

The speaker offers a personal definition of trust and its role in enabling connection and coping with uncertainty.

  • Traditional definitions of trust are challenged as being too rational and predictable.
  • Trust is redefined as a confident relationship with the unknown.
  • This new definition explains trust's capacity to facilitate change and innovation.

Chapter 5

The Trust Stack and Digital Trust

6:02 - 47 sec

The concept of the 'trust stack' is introduced, explaining how people develop trust in new ideas and platforms, using BlaBlaCar as an illustration.

The concept of the 'trust stack' is introduced, explaining how people develop trust in new ideas and platforms, using BlaBlaCar as an illustration.

  • Climbing the trust stack involves trusting the idea, the platform, and other individuals.
  • Initial trust leaps can feel risky, but can quickly become normalized.
  • Technology is pivotal in facilitating trust leaps and enabling change.

Chapter 6

The Three Chapters of Trust Evolution

7:07 - 2 min, 44 sec

Trust is examined through its historical evolution, highlighting three major chapters: local, institutional, and distributed trust.

Trust is examined through its historical evolution, highlighting three major chapters: local, institutional, and distributed trust.

  • Trust evolved from local, personal relationships to institutional trust with the growth of cities and corporations.
  • Institutional trust is waning in the digital age, giving way to distributed trust.
  • The shift in trust is leading to a redesign of systems to be more transparent and accountable.

Chapter 7

Blockchain and the Future of Trust

12:08 - 1 min, 46 sec

Blockchain technology is discussed as a revolutionary tool for the future of distributed trust, eliminating the need for third-party intermediaries.

Blockchain technology is discussed as a revolutionary tool for the future of distributed trust, eliminating the need for third-party intermediaries.

  • Blockchain technology is complex but offers a decentralized ledger of asset transfers.
  • It represents a significant shift in trust, allowing direct peer-to-peer interactions without intermediaries.

Chapter 8

Uber and Distributed Trust

14:08 - 2 min, 33 sec

Uber is analyzed as a case study of distributed trust, showing how technology can create trust between people on a massive scale.

Uber is analyzed as a case study of distributed trust, showing how technology can create trust between people on a massive scale.

  • Uber's success demonstrates a cultural shift to trusting strangers for transportation services.
  • Distributed trust through platforms like Uber has led to increased accountability and changed behaviors.

Chapter 9

Embracing the Trust Shift

16:43 - 20 sec

The speaker concludes by emphasizing the importance of understanding and embracing the shift in trust to design more inclusive and accountable systems.

The speaker concludes by emphasizing the importance of understanding and embracing the shift in trust to design more inclusive and accountable systems.

  • The real disruption is not technological but the trust shift it creates.
  • The speaker aims to help people understand this new era of trust for creating more transparent systems.

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