The speaker opens by remarking on the ineffective PR strategies of Hollywood studios.

• Hollywood studios have been criticized for doubling down on unpopular positions and alienating customers.

The focus shifts to Disney's PR challenges, particularly with the Snow White film remake.

• Disney faces PR issues with the Snow White remake due to poor initial concept and fan backlash.
• The release was delayed by a full year for rewrites and reshoots.
• The studio is grappling with how to improve the public image of Rachel Ziegler, the film's star.

Rachel Ziegler's transformation from a controversial figure to a more likable persona is dissected.

• Rachel Ziegler's initial comments and behavior had sparked a significant backlash.
• She now presents a more humble and respectful attitude towards Snow White.

An analysis of a Variety interview with Ziegler and Bailey is presented as a strategic PR move.

• The interview is seen as a PR strategy to address fan criticisms and repair Ziegler's image.
• Bailey's presence is to draw parallels with Ziegler and redirect some of the backlash.

The speaker compares the public reactions to Ziegler and Bailey, highlighting their different approaches.

• Bailey received backlash for her race-swapped casting but remained likable due to her demeanor.
• Ziegler's comments and behavior amplified the negativity towards her, unlike Bailey.

The speaker evaluates the impact of the Variety interview on perceptions of Ziegler and the film.

• The interview is seen as an attempt to create a false equivalency between Bailey and Ziegler's situations.
• It is suggested that the PR move may not be effective in changing public opinion.